Bio

Sabrina Rodriguez is an international digital marketing transformation leader with 10+ years' experience building award-winning teams and Global Centres of Excellence, always with the goal of fuelling business growth through scaled innovation and upskilling. Sabrina has worked across the UK, France and Brazil and in multiple industries and enterprise businesses across Telco, Finance and Advertising. As well as being an IPA Woman of Tomorrow Finalist and member of the New Entrepreneurs Foundation Alumni, Sabrina is an active industry speaker and juror, having supported the Drum's Social Buzz Awards, CIPR Excellence Awards and IPA’s #SocialWorks committee specialising in measuring social effectiveness. Sabrina has also sat on multiple advisory boards, including Conversocial, Monotype & ClickZ.

As Global Head of Marketing at Ericsson and member of the Global Integrated Marketing Leadership Team, Sabrina is responsible for building a Digital Marketing Centre of Excellence with the goal of creating a consistent, delightful, and engaging customer experience to gain competitive advantage and achieve business goals and objectives. As owner of the global Digital Marketing Strategy, Sabrina’s team supports global integrated campaigns and initiatives, including paid media and strategic content marketing, while ensuring Ericsson’s digital estate is continually optimised for brand and business growth.

Prior to Ericsson, Sabrina headed up Digital, Growth and Brand Marketing globally for the Japanese advertising holding group dentsu, where she also built a dedicated Digital & Brand Marketing Centre of Excellence designed to enable scaled business & brand growth for dentsu’s markets and brands. As Global Growth Marketing & Demand Generation Lead and member of the Global Sales, Solutions & Client Management Leadership Team, Sabrina went on to build global foundations for scaled growth marketing, with new business processes, team structures and a phased global roll out of Salesforce Pardot. Sabrina was also assigned Global Programme Director for the 2020 launch and ongoing management of the dentsu international MasterBrand and acted as Co-Chair of the Global Brand Governance Forum, having previously formed part of the leading project team behind the Dentsu Aegis Network rebrand in 2017.

Before joining dentsu in 2016, Sabrina was Global Head of Social Media at Travelex, supporting its bold digital transformation programme with a brand new award-nominated social customer care team and social marketing strategy, including a cost-free global influencer programme and the company’s first product beta-testing Facebook group that drove wide recognition across the company and industry.

At the start of her career in 2011, it was at Telefonica that Sabrina’s passion for social and online communities truly landed, from designing and building O2’s very own online forum for their Guru community (“Guru Library”), to experiencing the enormous impact of leading a social media strategy in Brazil for Vivo’s own Guru programme, and finally working with the Standing on Giants team, an offshoot of the highly successful MVNO giffgaff, building and selling online communities to brands who wanted to build more valuable and long-lasting relationships with their customers.

Outside of her day-to-day role, Sabrina is active in supporting gender diversity in the workplace as Co-Founder of Telefonica’s first Women’s Network, Chair of Dentsu's ONE Network and member of the Dentsu Belonging Committee, as well as spearheading global campaigns and rallying industry leaders to celebrate International Women’s Day for four years running. Sabrina also dedicates much of her time providing mentorship and coaching to women within and outside the industry, supporting the likes of Mentoring Works and the Female Foundry; her determination to instil confidence and resilience in young girls and women so that they can push for more in their career is considered her life-long mission.

Sabrina is also a dedicated musician and performer, currently as member of a dynamic London chamber choir called the Cantus Ensemble. Highlights so far include recording an album in Abbey Road Studios, performing the Star Wars soundtrack in the Royal Albert Hall with the Royal Philharmonic Orchestra, and singing Holst’s Ave Maria in the very special basilica of Gaudi’s La Sagrada Familia.