Hello
Welcome to my website. Here you’ll find my latest news and views on digital, growth and brand marketing. Connect with me below:
Welcome to my website. Here you’ll find my latest news and views on digital, growth and brand marketing. Connect with me below:
My name is Sabrina Rodriguez, and my mission is to build and transform award-winning teams to drive meaningful growth through the power of digital, social and brand marketing. I’ve supported digital transformation programmes across the Media, FinTech, Telco & ICT Industries for 10+ years, as well as consulted brands across the Events, Pharmaceutical, Fashion & Food industries. Here you’ll find some of my latest news and views, including featured case studies, articles and speaker sessions.
Putting People First: The Path to Building a Digital Center of Excellence
While a center of excellence can take on many forms depending on the size and needs of your organization, at its core, it’s all about people. Getting buy-in requires strong relationship building and clear communication, keeping in mind that success will benefit the entire business.
Delivering best-in-class brand governance with Adobe CC & Stock
At Dentsu Aegis Network, our ambitious digital strategy is supported by a cloud-based brand library and hub, using Adobe Creative Cloud Libraries & Stock to drive efficiencies, compliance and aligned brand content at scale. Read more about our pioneering work with Adobe here.
DPP Next Gen Production 2020: Using cloud for brand management
Dentsu Aegis Network operates in 145 markets. It has used cloud technology, AI and integrations with both Adobe and Microsoft tools to create a new global brand management platform. This cloud-based brand hub ensures the quality and consistency of the DAN brand in its business to business communications.
Transforming Dentsu’s website into a powerful business tool with cloud
How does a global marketing group cost-effectively switch an outdated brochure site, into a powerful business tool? And how does it address the needs of hundreds of content managers whilst delivering real marketing ROI? Read about our case study that won us Best Cloud Implementation in 2018.
First holding group to launch LinkedIn Live at Cannes Lions
Cannes Lions is a vital touchpoint for reinforcing Dentsu’s brand profile and reputation. Adopting LinkedIn Live as a platform for streaming our panel discussions drove 48% share of voice and tripled engagement, establishing us as the most talked-about network at the Festival.
Digital Transformation is the Key to staying Relevant
At Travelex, we completely transformed the business from a transactional bricks and mortar business to a digital organisation in just 24 months; using an organic social media strategy, we adapted to the ever changing nature of customer expectations.
At ATS London, I joined by an expert panel to discuss the impact of broadening growth strategy and adopting full-funnel marketing for revenue diversification.
In October 2021, I was invited to participate in ClickZ’s Virtual Experience to share my thoughts and many lessons learned building Global Digital Centres of Excellence for enterprise businesses - from data and processes to people and technology, watch the full session below.
In October 2020, I joined Adobe’s Todd Burke to show how Dentsu uses Creative Cloud to simplify teamwork, support collaboration, and drive creative consistency in complex projects, not least for our very own rebrand.
Is balancing long-term brand building and short-term sales activation a key priority for your team in 2020? I joined LinkedIn, Gyro & Perkbox to explore this further.
In their latest DrumCast, The Drum, in conversation with Adobe Stock and Dentsu in their latest webinar, drew from Adobe’s 2020 Creative Trends report and explored in detail some of the most important visual trends and sub trends for the year.
At the IBC Show in Amsterdam, I shared how we built a digital centre of excellence at Dentsu Aegis Network, helping brands develop global media libraries that integrate with Adobe Stock content to drive consistency and cost savings.
Learn what it takes to transform large, broadcast productions to smaller screens from broadcast industry experts who have transformed the industry with their real-world approach to content creation for the masses.
I joined Twitch, Unilever and streamer Christopher “Sacriel” Ball at AdWeek Europe to discuss how live streaming services allow marketers to engage and connect with consumers in new ways and fuel growth.
Around the world, as economic growth is empowering a more diverse female image, attitudes towards the traditional concept of “femininity” are changing and they’re changing more quickly than ever before. In this session, I spoke with Carat about our collective initiatives that are shifting the diverse landscape of today and tomorrow.
How do you prove the value of social? Learn how you can evolve your social media strategy to become an insights powerhouse for your brand.
CPC, CTR & CAC! Here are the social media metrics you should be talking about to your boss.
Joined by Josh Graff, CEO UK LinkedIn, Amanda Pitt, Partner Grace Blue, and Bob Bejan, General Manager Global Events, Production Studios & Marketing Community at Microsoft, at the DAN Beach House at Cannes Lions, we discussed the changing power of personal brand in the digital economy.
I was invited by Forrester to join Hostelworld & DHL to explore how the dynamic of participating consumers is changing the very nature of how CMOs see the advertising role in the mix.
In an industry that continues to evolve on a daily (hourly?) basis, it comes as no surprise that marketers often find the world of social media marketing overwhelming…
On Brand: The Dentsu Aegis Network Podcast
Producer and host of the Dentsu Podcast between 2018-2021, featuring 52 episodes across all things Brand, Media and Advertising.
